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The Philadelphia Cream Cheese commercial showing a white man and black woman touching and kissing as they prepare dinner together caused barely a blip.
Even after the Swiffer commercial, or the Tide ad which features an Asian woman and black man as a couple, the second Cheerios installment still caused controversy.
During the Super Bowl this year, the brand double-downed on its efforts to be reflective of a diverse nation and released a second commercial featuring the same family.
In the new ad, the mother is pregnant with the couple’s second child. This set of advertisements reflects the increase of interracial marriages in America, but Cheerios is not the first brand to have such a couple in its commercials.
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While bigots focus on tearing down the significance of the family in the Cheerios commercials, advertisements featuring white men with nonwhite women are overlooked.
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America’s history is rich with fear of black male sexuality, as evidenced in cultural markers such as the silent film Birth of a Nation and the brutal death of Emmett Till, a teenager accused of whistling at a white woman.
However, the interracial pairing of a black woman with a white man doesn’t seem to raise the same kind of alarms.