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a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.
Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.
The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.
However, once you have matches on the app, you were able to send "Tinder Moments" to each of a user's matches at once, allowing each match to like or not like the photos.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.
The average user would generally spend about an hour and a half on the app each day.